BTS and the United Nations Children Fund (UNICEF) announced the #OnMyMind initiative, the second chapter of their Love Myself campaign. The new initiative focuses on improving and supporting the mental health of youth worldwide. To participate, individuals can send electronic postcards through the Korean Committee’s UNICEF website, sharing their stories, challenges, and thoughts. These submissions may be featured in the website’s gallery to foster a sense of community and support. In 2017, BTS partnered with UNICEF for their anti-violence campaign Love Myself, aiming to make the world safer for children and teenagers. The Love Myself campaign has received over $6.6 million in contributions from BTS and their fans, known as ARMY, as of March 2024.
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